Wednesday 7 December 2016

Sonic Branding - Music Production

(© 2016 Jon Brooks)



Definition of Sonic Branding? (Audio Branding, Sound Branding, Music Branding)
- An audible identity, a sound signature crafted to suit a brand aiming to achieve a sense of familiarity with audiences and consumers. Instilling trust and positivity. Sculpting specific music and/or audio frequencies into organised sound.

What is my composition process?
- I always start with a lot of questioning. What's the director's vision and how can I translate that message to the intended audience musically. This stays with me from the first note to the last. 
- What mood, instrumentation, tempo, orchestration and style of music will i choose and direct myself in?
- Do I need to create a theme that can then be exploited in various ways if required?
- I sometimes rely on musical cliches (stylistic devices employed that have an obvious emotional reaction), yet at the same time put my own stamp on it.
- My output is usually defined by visuals. This gives me a sense of what is required, along with the music brief from a creative director. 
- Generally I like to experiment until something feels 'right'. Often tinkling around on the piano or other instruments. I never wake up in the night with anything composed for me; I wish... although when I'm in the moment creating, it often pieces itself together and I wonder how it happened... Magic!
- I create music either digitally produced, with live musicians or the two combined.

Can music be used as a way of differentiating a brand from its competitors? In what way?
- Yes, because music can be created and used to reinforce a brand's identity along with their visuals. It assists a brand to locate a unique place in time and space. Music taps into the senses and the subconscious mind and can therefore evoke strong emotions and associations - these can be used to identify and manipulate one's mind. Sonic identity can help to form certain perceptions of a given brand. Being able to instantly identify a brand because of hearing a few notes and associate that with memories is powerful. Getting a catchy tune or motif looping in someone's mind is more influential than people realise. The memory and musical associations can last a lifetime.

How can music and audio add value to a brand?
- Music and audio can take a brand to another level. I like to believe that sound is equally as important as visual media. Where required, audio and music can be specifically crafted to sound expensive, classy, technological, futuristic, positive or familiar... helping to build relationships, reliance and trust with products and brands. Certain musical devices can be employed to manipulate consumers and their perceptions. Music is highly influential. Words alone might not always tell people how unique a product or brand is. "Music expresses what cannot be said".

Once a sonic identity has been established it can also be re-produced, transposed, remixed, re-arranged and adapted to suit individual productions for the same brand. As long as the thematic elements are still recognised; even at the very least, if only on a subconscious level.

(© 2016 Jon Brooks)

Subscribe to my YouTube channel: http://www.youtube.com/jonbrookscomposer
Facebook Page: https://www.facebook.com/JonBrooksComposer
Twitter: https://twitter.com/JonBrooks_Music

Official Website http://www.jonbrooks.co.uk

Monday 28 November 2016

Thank you... I Love You (Video Message)



I Love You Video Message. Send this youtube thank you I love you video message to your partner, boyfriend or girlfriend to show them how much you love and care for them. Understand the necessity of showing your love to someone. Some people assume that if they love another person, the other person is simply going to know this. That is not the case. Your loved ones need to be told and shown that you love them to know for certain that you really do.

Download "Happy To See You" music on iTunes: https://itunes.apple.com/gb/album/production-music-library-vol./id1073143144

Music by: TrackSonix
Music composer: Jon Brooks

Subscribe to my YouTube channel: http://www.youtube.com/jonbrookscomposer
Facebook: https://www.facebook.com/JonBrooksComposer
Twitter: https://twitter.com/JonBrooks_Music
Official Website: http://www.jonbrooks.co.uk

Thank you, I love you video for boyfriend
Thank you I love you video for girlfriend
Thank you, I love you video for wife
Thank you I love you video for husband
Thank you, I love you video for lover
Thank you I love you video for friend

Valentine's Day is celebrated on 14th February 2016. It is a festival of romantic love and many people give cards, letters, flowers or presents to their spouse or partner. They may also arrange a romantic meal in a restaurant or night in a hotel. Common symbols of Valentine's Day are hearts, red roses and Cupid.

Many people celebrate their love for their partner by sending cards or letters, giving gifts or flowers and arranging meals in restaurants or romantic nights in hotels. People who would like to have a romantic relationship with somebody may use the occasion to make this known, often anonymously. Valentine's cards are often decorated with images of hearts, red roses or Cupid. Common Valentine's Day gifts are flowers chocolates, candy, lingerie and champagne or sparkling wine. However, some people use the occasion to present lavish gifts, such as jewelry. Many restaurants and hotels have special offers at this time. These can include romantic meals or weekend breaks.

The most common Valentine's Day symbols are the heart, particularly in reds and pinks, and pictures or models of Cupid. Cupid is usually portrayed as a small winged figure with a bow and arrow. In mythology, he uses his arrow to strike the hearts of people. People who have fallen in love are sometimes said to be 'struck by Cupid's arrow. Other symbols of Valentine's Day are couples in loving embraces and the gifts of flowers, chocolate, red roses and lingerie that couples often give each other.

Tell your loved ones that you love them often. So many people regret when their loved ones pass away and they cannot remember hearing or saying the words, "I love you," in recent years. Prevent this deep regret from happening in your relationships by specifically saying, "I love you," to the people you love.

Spend time with the people you love. Many people claim to love their friends, spouses or children but do not carve out time to spend with them. If you do not spend time with someone, you are communicating that they are not important to you. Loving someone means investing time in them.

Make your loved ones a priority in your life. If you love someone, then you will not shove that person to the bottom of your priority list. You will not cancel plans at the last minute to accommodate other priorities in your life or, worse, refuse to make plans because other parts of your life are always more important.

Invest in what someone you love cares about. For example, even if you have never had any interest in construction equipment, a parent who loves her son will take the time to learn about construction equipment because the child cares about it. If you want to show people how much you love them, then value what they value.

Make yourself vulnerable to the people you love. Part of loving another person involves opening up your heart and revealing who you really are. To show someone that you love him, you must be honest and open about who you are.

Accept your loved ones as they are. When you love someone, you do not try to change her. Instead, appreciate her for the unique and precious person she is.

Make sacrifices. Showing someone that you love him often comes with sacrifice. The needs of the person you love are more important than your wants. For example, a child's need to play outside with you overrides your desire to take a nap. In some cases, making painful decisions that are in the best interest of the one you love is the best way to show your love for him.

Commit to the people you love. Even when you do not feel loving toward someone, choose to stay invested. The feelings of love might ebb and flow, but your commitment is the glue that holds the relationship together and shows how much you love someone.

Download "Happy To See You" music on iTunes: https://itunes.apple.com/gb/album/production-music-library-vol./id1073143144

Thursday 10 November 2016

Thank you... I Love You, Video Message - YouTube



I Love You Video Message. Send this youtube thank you I love you video message to your partner, boyfriend or girlfriend to show them how much you love and care for them. Understand the necessity of showing your love to someone. Some people assume that if they love another person, the other person is simply going to know this. That is not the case. Your loved ones need to be told and shown that you love them to know for certain that you really do.

Download "Happy To See You" music on iTunes: https://itunes.apple.com/gb/album/production-music-library-vol./id1073143144

Music by: TrackSonix
Music composer: Jon Brooks

You can find his YouTube channel here: http://www.youtube.com/jonbrookscomposer
Twitter: https://twitter.com/JonBrooks_Music
Official Website http://www.jonbrooks.co.uk

Thank you, I love you video for boyfriend
Thank you I love you video for girlfriend
Thank you, I love you video for wife
Thank you I love you video for husband
Thank you, I love you video for lover
Thank you I love you video for friend

Valentine's Day is celebrated on 14th February 2016. It is a festival of romantic love and many people give cards, letters, flowers or presents to their spouse or partner. They may also arrange a romantic meal in a restaurant or night in a hotel. Common symbols of Valentine's Day are hearts, red roses and Cupid.

Many people celebrate their love for their partner by sending cards or letters, giving gifts or flowers and arranging meals in restaurants or romantic nights in hotels. People who would like to have a romantic relationship with somebody may use the occasion to make this known, often anonymously. Valentine's cards are often decorated with images of hearts, red roses or Cupid. Common Valentine's Day gifts are flowers chocolates, candy, lingerie and champagne or sparkling wine. However, some people use the occasion to present lavish gifts, such as jewelry. Many restaurants and hotels have special offers at this time. These can include romantic meals or weekend breaks.

The most common Valentine's Day symbols are the heart, particularly in reds and pinks, and pictures or models of Cupid. Cupid is usually portrayed as a small winged figure with a bow and arrow. In mythology, he uses his arrow to strike the hearts of people. People who have fallen in love are sometimes said to be 'struck by Cupid's arrow. Other symbols of Valentine's Day are couples in loving embraces and the gifts of flowers, chocolate, red roses and lingerie that couples often give each other.

Tell your loved ones that you love them often. So many people regret when their loved ones pass away and they cannot remember hearing or saying the words, "I love you," in recent years. Prevent this deep regret from happening in your relationships by specifically saying, "I love you," to the people you love.

Spend time with the people you love. Many people claim to love their friends, spouses or children but do not carve out time to spend with them. If you do not spend time with someone, you are communicating that they are not important to you. Loving someone means investing time in them.

Make your loved ones a priority in your life. If you love someone, then you will not shove that person to the bottom of your priority list. You will not cancel plans at the last minute to accommodate other priorities in your life or, worse, refuse to make plans because other parts of your life are always more important.

Invest in what someone you love cares about. For example, even if you have never had any interest in construction equipment, a parent who loves her son will take the time to learn about construction equipment because the child cares about it. If you want to show people how much you love them, then value what they value.

Make yourself vulnerable to the people you love. Part of loving another person involves opening up your heart and revealing who you really are. To show someone that you love him, you must be honest and open about who you are.

Accept your loved ones as they are. When you love someone, you do not try to change her. Instead, appreciate her for the unique and precious person she is.

Make sacrifices. Showing someone that you love him often comes with sacrifice. The needs of the person you love are more important than your wants. For example, a child's need to play outside with you overrides your desire to take a nap. In some cases, making painful decisions that are in the best interest of the one you love is the best way to show your love for him.

Commit to the people you love. Even when you do not feel loving toward someone, choose to stay invested. The feelings of love might ebb and flow, but your commitment is the glue that holds the relationship together and shows how much you love someone.

Download "Happy To See You" music on iTunes: https://itunes.apple.com/gb/album/production-music-library-vol./id1073143144

Wednesday 9 November 2016

Magical Garden - Nostalgic, Enchanted and Magical Instrumental Music



Magical, inspirational and nostalgic orchestral instrumental music with a touch of heartfelt nostalgia. This beautiful magical and dramatic incidental music is ideal for storytelling, trailers and drama and even enhancing media requiring a festive christmas touch. It’s innocence has a slow relaxing pace and is full of enchanted film score influences.

If you would like me to edit or modify any of the music tracks, or license any of them for your production, please contact Jon Brooks: http://www.jonbrooks.co.uk/Contact.html

TrackSonix - Production Music Library
"Magical Garden"
Music Composer: Jon Brooks
(© 2016 TrackSonix)

Library Music for Film, Television, Advertising, YouTube, Radio, Video Games, Media and Corporate Videos. TrackSonix Production Music Library. Styles include: Epic Orchestra, Film Music, Ballads, 80s Music, Corporate Music, Quirky Children's Music, Jingles, Pop, Relaxing Music, Hollywood Soundtrack, Jazz, Music for Advertising, Production Music and Emotional Instrumental Music.

Website: http://www.jonbrooks.co.uk
YouTube Channel: http://www.youtube.com/jonbrookscomposer
CDBaby Music Store: http://www.cdbaby.com/Artist/JonBrooks1

Music Composer: Jon Brooks (TrackSonix)
PRO: PRS (Performing Rights Society) UK
CAE No. 506710479

Subscribe to TrackSonix on YouTube: https://www.youtube.com/channel/UCKa9vUvKcfRAvqEaHlBqLcQ
Facebook Page: https://www.facebook.com/TrackSonix

Tags: beautiful, best, calm, christmas, cold, drama, dramatic, dreamy, emotional, enchanted, family, festive, film, gorgeous, haunting, heartfelt, imagination, imaginative, incidental, innocence, innocent, inspirational, instrumental, light, lonely, magical, melancholic, mellow, most, movie, music, mystical, nostalgia, nostalgic, orchestral, peaceful, relaxing, score, sentimental, slow, soothing, story, storytelling, symphonic, trailer, trailers, tranquil, wet, xmas

Monday 31 October 2016

I Miss You... Video Message



I Miss You Video Message. Send this youtube video "I Miss You" message to your partner, boyfriend or girlfriend or even your ex to show them how much you love and care for them. Understand the necessity of showing your love to someone. Some people assume that if they love another person, the other person is simply going to know this. That is not the case. Your loved ones need to be told and shown that you love them to know for certain that you really do.

Download the music on iTunes: https://itunes.apple.com/gb/album/production-music-library-vol./id1073143144

Music composer: Jon Brooks (aka TrackSonix): "Reunited"

You can find his YouTube channel here: http://www.youtube.com/jonbrookscomposer
Facebook: https://www.facebook.com/JonBrooksComposer
Twitter: https://twitter.com/JonBrooks_Music
Official Website http://www.jonbrooks.co.uk

I miss you video for boyfriend
I miss you video for girlfriend
I miss you video for wife
I miss you video for husband
I miss you video for lover
I miss you video for friend

Download "Reunited" music on iTunes: https://itunes.apple.com/gb/album/production-music-library-vol./id1073143144

Tuesday 25 October 2016

Crimes of War: Zyklon B - Biased Opinion



'Crimes of War: Zyklon B' is the debut track from Biased Opinion inspired by the atrocities of events that took place at Auschwitz Concentration Camp during WW2. The video contains graphic images so viewer discretion is advised. Massive thanks to Ben Gerrard for his excellent vocal and guitar work.  Music and Lyrics by: Jon Brooks and Ste Hynes.

Subscribe to my YouTube channel: http://www.youtube.com/jonbrookscomposer
Official Website: http://www.jonbrooks.co.uk
Facebook: https://www.facebook.com/JonBrooksComposer
Twitter: https://twitter.com/JonBrooks_Music
CD Baby: http://www.cdbaby.com/Artist/JonBrooks1

Jon is a professional music producer based in Stockport, South Manchester. He specialises in music production for film, TV, corporate branding, animation series and advertising but also works with artists.  Some of his clients and credits include: Walt Disney, Coca Cola, Saatchi and Saatchi, Sony Playstation, Jaclyn Victor (Malaysian Idol winner), BBDO, Oxford University Press, Pepsi, X-Box, Leo Burnett, KFC, Malaysia Airlines, McCann Erickson, Sony Music, Panasonic, Strepsils and Toyota…  He's been working professionally (locally and internationally) in audio/music production since 2002 and runs a recording studio based in Cheadle Heath, Stockport. He is able to record and produce in-house; calling in live musicians, vocalists, voice talent and other creative professionals when required. (Please see his website for studio details and demos). http://www.jonbrooks.co.uk

Monday 17 October 2016

James Bond inspired Theme Song - Ben Gerrard - Dear Life



James Bond inspired theme song - I teamed up with the incredibly talented actor singer songwriter Ben Gerrard (of Hollyoaks fame) to write and produce this James Bond 007 pastiche track titled 'Dear Life'. (© 2016 Jon Brooks / Ben Gerrard). Recorded and produced at Jon Brooks Studio, Stockport, UK.

Feel free to check out 'Ghost' too: https://www.youtube.com/watch?v=q72jh87ks_Q
'Ghost' is the first track we wrote together.

Check out Ben's website here: http://bengerrardmusic.wixsite.com/mysite

Subscribe to my YouTube channel: http://www.youtube.com/jonbrookscomposer
Official Website: http://www.jonbrooks.co.uk
Facebook: https://www.facebook.com/JonBrooksComposer
Twitter: https://twitter.com/JonBrooks_Music
CD Baby: http://www.cdbaby.com/Artist/JonBrooks1

ABOUT BEN:  Ben hit the small screen in 2003 on Channel 4 soap "Hollyoaks" and became a household name. However, his love of writing and performing music led to him amicably leaving the show to pursue a career he had always dreamed of… Having been in various bands since the age of 13, Ben has toured the entire UK on numerous occasions including a number of headline tours and support slots for Twin Atlantic, Wheatus, Zebra Head and The Foundations to name a few... Ben took time out to focus on his family and has now returned to the music scene solo with a blend of mature pop fused with his rock tones, perfected through years of punk... The results are breathtaking!

ABOUT JON:  Jon is a professional music producer based in Stockport, South Manchester. He specialises in music production for film, TV, corporate branding, animation series and advertising but also works with artists.  Some of his clients and credits include: Walt Disney, Coca Cola, Saatchi and Saatchi, Sony Playstation, Jaclyn Victor (Malaysian Idol winner), BBDO, Oxford University Press, Pepsi, X-Box, Leo Burnett, KFC, Malaysia Airlines, McCann Erickson, Sony Music, Panasonic, Strepsils and Toyota…  He's been working professionally (locally and internationally) in audio/music production since 2002 and runs a recording studio based in Cheadle Heath, Stockport. He is able to record and produce in-house; calling in live musicians, vocalists, voice talent and other creative professionals when required. (Please see his website for studio details and demos). http://www.jonbrooks.co.uk

Tags: james bond theme song, 007, soundtrack, sam smith writing's on the wall, adele skyfall, spy music, david arnold, john barry, monty norman.